We believe that beauty comes from within and with the help of a great formula. NOVI x LAB was founded and came into life by a group of women. LAB represents the team of skilled scientists behind the scenes who gather exquisite ingredients and raw materials and formulate them into highly effective cosmeceuticals. Our mission is to create products that make you feel and look good that actually make your skin healthy. 

With over 30 years of combined experience in skin care research and formulation, NOVI x LAB pioneered the crafting of high-tech multi-action formulas specifically designed to grant you a healthy, luminous complexion. Catering to all kinds of skin concerns - from dullness to fine lines- the team is dedicated to formulating innovative, 100% chemical free patents proven to combat skin issues while improving skin texture.  Think: sustainability and reduced waste while maintaining a minimalistic approach to skin care routine by having single multi-tasking products.